Trust Locals

Digital Marketing

2 articles

AI search interface showing a YouTube creator's content ranking higher than a brand's in high-intent consumer electronics queries.
Fresh on Main

AI search: YouTubers over brands in half of high-intent queries

In high-intent categories like consumer electronics or financial services, YouTube creator content now appears in nearly one in two AI search responses.

Dmytro Petrenko·June 29, 2026
A consumer looking confused and overwhelmed by a digital marketplace filled with distorted and untrustworthy online reviews.
Wellness Row

The Crisis of Trust: Why Consumers Distrust Online Reviews

Fake reviews are projected to cost consumers an estimated $787 billion in 2025, sparking a profound crisis of trust in online commerce.

Evan Holloway·June 21, 2026