Trust Locals

Consumer Behavior

3 articles

AI search interface showing a YouTube creator's content ranking higher than a brand's in high-intent consumer electronics queries.
Fresh on Main

AI search: YouTubers over brands in half of high-intent queries

In high-intent categories like consumer electronics or financial services, YouTube creator content now appears in nearly one in two AI search responses.

Dmytro Petrenko·June 29, 2026
A consumer looking confused and overwhelmed by a digital marketplace filled with distorted and untrustworthy online reviews.
Wellness Row

The Crisis of Trust: Why Consumers Distrust Online Reviews

Fake reviews are projected to cost consumers an estimated $787 billion in 2025, sparking a profound crisis of trust in online commerce.

Evan Holloway·June 21, 2026
A shattered brand logo symbolizing the rapid erosion of customer trust due to unhappy customers and AI missteps.
Wellness Row

Unhappy customers now erode brand trust faster than ever

Starbucks Korea will close over 2,000 stores early on June 22 for mandatory history and social sensitivity training.

Evan Holloway·June 21, 2026